The IT Factor
“You’ve got it. And I don’t even know what it is, but you got it.”
One movie I’ve always enjoyed watching is School of Rock.
In the “Best Comedic” Award Winning film for its year, actor Jack Black said to one of the students - while hosting band auditions in his substitute class - “You’ve got it… And I don’t even know what it is, but you got it.”
We all have an IT factor.
It’s something that separates us from everyone else. We all were created unique, have different personas, interests - likes/dislikes. We’re all on different walks in life and come from diverse backgrounds.
Did you know your IT factor is something you can use to connect with your audience?
First, you need to identify what IT is. You have something; you just need to find IT is. Maybe you have a story to tell, an experience you can share or perhaps just let your personality takeover.
Next, you need to effectively share IT with the audience. Once you get onstage, your IT factor needs to shine through. Using your IT factor onstage is all about seizing the moment and pouring yourself into what you’re doing. At the end of the day, what you do doesn’t matter as much as who you are.
If you haven’t already, work on discovering your IT factor. The truth is, we all have something to offer - even if it’s only 5 loaves and 2 fish. You were created special and for a specific purpose. You have SOMETHING you can share, and you’ve been given a stage and voice to do just that.
If you’ve ever:
- Doubted your ability to command the stage
- Struggled with stage fright
- Felt unsure about turning your music into more than just a passion
We’re here to help. From performance coaching and creating live arrangements to designing riders and stage plots, we cover every detail of your live show—giving you the confidence to hit the road with ease and captivate any audience.
If you’ve:
- Wondered why your performances don’t always leave a lasting impression
- Wanted to stand out in a crowded industry
- Felt stuck trying to turn your talent into a livelihood
We’re here to transform your onstage presence. Purpose Live ensures every aspect of your show—from storytelling to technical production—works together seamlessly, helping you stand out while staying true to who you are.
It’s about authenticity, impact, and leaving a lasting impression on your audience.
No cookie-cutter solutions. Every artist is unique, and we tailor our approach to bring out your true essence on stage—no one-size-fits-all methods here.
No overwhelming production for production’s sake. We focus on YOU—your story, your message, and your audience. The production enhances your presence, but it never overshadows your essence.
If you’ve ever:
- Wondered how to stand out in a crowded music industry
- Questioned whether you have what it takes to make a living through your music
We’re here to show you how to create a performance that resonates, connect deeply with your audience, and turn your passion into a sustainable career.
Whether you need a one-time consultation or a full show overhaul, we’ll collaborate to create a package that fits your needs and resources. To learn more, schedule a FREE discovery call where we’ll discuss your goals and craft a personalized plan.
Performances that stand out go beyond talent. It’s about how you:
- Make your audience feel seen and connected
- Turn your songs into stories that resonate
- Create moments that stay with them long after the show ends
We help you elevate your performance, making sure your talent is packaged with dynamic stage presence, polished transitions, and memorable moments.
Songs made for streaming or radio are fast-paced, designed to grab attention quickly. But a live show is a different experience—it’s about connection, depth, and immersion.
We’ll create space for the audience to breathe, engage, and feel every moment. Picture intros, outros, and interludes that turn each song into a journey, where every note invites your audience into the story you’re telling.
Imagine the energy of a sudden, dramatic shift that takes the crowd’s breath away, or the quiet, intimate vibe of a stripped-down section that feels like it’s just for them—those are the moments that resonate long after the music fades.
Think of it as tailoring your performance. We adapt your songs to create a flow that keeps audiences engaged, ensuring your show feels like a cohesive experience rather than just a collection of tracks.
- Connect with your audience
- Leave them wanting more
- Deliver a show that inspires and stands out
At Purpose Live, we’re your one-stop shop for live performance needs. We guide you through:
- Crafting an unforgettable setlist
- Honing your stage presence
- Advancing your shows
- Creating clear and professional riders
- Designing stage plots for smooth setups
Whether you want to deepen audience connections, grow your fanbase, or create an immersive worship experience, we ensure every detail works together seamlessly.
- Schedule a FREE discovery call with us.
- Share your vision and challenges.
- Receive a personalized plan to confidently deliver an unforgettable experience.
Whether it’s overcoming stage fright, refining your show, or streamlining your technical setup with riders and stage plots, we’ll help you turn your passion into a livelihood while captivating your audience like never before.
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Are you interested in diving deeper into these areas for YOUR show? I’d love to get to know you and learn about your journey in music! Let’s schedule a FREE discovery call today!
Purpose Live
Equipping and empowering singers and musicians to genuinely connect with their audience.