Filler (Ingredient #4)
It can be a perfect enhancement or a total distraction
Congratulations, you’ve made it to the final round.
As I said in the beginning of this series, in cooking shows or any reality competition show for that matter, many talented individuals join but contestants are eliminated each round. This is due to their underperformance or by being outperformed by the others. The same holds true in music.
If you’re reading this, your music and your message still has a purpose and has a platform to be shared. It takes a constant pursuit to create a memorable experience for you and your audience, and you’re ready to take some bigger leaps forward.
I mentioned how I see artists and their management teams put an emphasis on adding lighting and other special FX to their show without working on establishing a good foundation first. I’m an advocate for added production. If the budget allows, I’m all for dreaming and creating something spectacular in a live show, but all of that is filler. Filler needs to be those finishing touches on what is already the masterpiece.

I shared how my wife doesn’t enjoy burritos when they split open, and the contents spill out. It’s great if you wanted a burrito bowl, but when you want to enjoy it in a nice warm tortilla, spillage makes it unappealing. Likewise, to get to the custard filling of a donut, the center of a Tootsie Pop or enjoy that sweet taste of Italy in a Cannoli, you will notice they are all wrapped and supported with a firm outer layer. The filling is purposely placed inside a solid form.
It’s not just the filling flung into a box, served on a plate or sold as a glob on a sucker stick.
What is filler?
Production and Technology
PRODUCTION & TECHNOLOGY

Stage lighting, special FX, video walls and stage props all enhance an artist’s performance or a church’s worship experience. However, that’s how it should be used — as an enhancement. Not as a crutch, not in place of, not to distract or take away from, but rather to enrich the overall performance and experience. If there is nothing to put the filler into, what is it’s purpose? We all know it tastes good, but what is it there for? Why use the production and technology if we have no message and no purpose? You might as well hang up the towel because people don’t want a relationship with stuff or with filling and fluff; they want a relationship with YOU. If they don’t feel a connection with you, your career is in jeopardy of fading away.
There you have it, my key ingredients to creating an impactful and memorable performance for you and your audience.

If you’ve ever:
- Doubted your ability to command the stage
- Struggled with stage fright
- Felt unsure about turning your music into more than just a passion
We’re here to help. From performance coaching and creating live arrangements to designing riders and stage plots, we cover every detail of your live show—giving you the confidence to hit the road with ease and captivate any audience.
If you’ve:
- Wondered why your performances don’t always leave a lasting impression
- Wanted to stand out in a crowded industry
- Felt stuck trying to turn your talent into a livelihood
We’re here to transform your onstage presence. Purpose Live ensures every aspect of your show—from storytelling to technical production—works together seamlessly, helping you stand out while staying true to who you are.
It’s about authenticity, impact, and leaving a lasting impression on your audience.
No cookie-cutter solutions. Every artist is unique, and we tailor our approach to bring out your true essence on stage—no one-size-fits-all methods here.
No overwhelming production for production’s sake. We focus on YOU—your story, your message, and your audience. The production enhances your presence, but it never overshadows your essence.
If you’ve ever:
- Wondered how to stand out in a crowded music industry
- Questioned whether you have what it takes to make a living through your music
We’re here to show you how to create a performance that resonates, connect deeply with your audience, and turn your passion into a sustainable career.
Whether you need a one-time consultation or a full show overhaul, we’ll collaborate to create a package that fits your needs and resources. To learn more, schedule a FREE discovery call where we’ll discuss your goals and craft a personalized plan.
Performances that stand out go beyond talent. It’s about how you:
- Make your audience feel seen and connected
- Turn your songs into stories that resonate
- Create moments that stay with them long after the show ends
We help you elevate your performance, making sure your talent is packaged with dynamic stage presence, polished transitions, and memorable moments.
Songs made for streaming or radio are fast-paced, designed to grab attention quickly. But a live show is a different experience—it’s about connection, depth, and immersion.
We’ll create space for the audience to breathe, engage, and feel every moment. Picture intros, outros, and interludes that turn each song into a journey, where every note invites your audience into the story you’re telling.
Imagine the energy of a sudden, dramatic shift that takes the crowd’s breath away, or the quiet, intimate vibe of a stripped-down section that feels like it’s just for them—those are the moments that resonate long after the music fades.
Think of it as tailoring your performance. We adapt your songs to create a flow that keeps audiences engaged, ensuring your show feels like a cohesive experience rather than just a collection of tracks.
- Connect with your audience
- Leave them wanting more
- Deliver a show that inspires and stands out
At Purpose Live, we’re your one-stop shop for live performance needs. We guide you through:
- Crafting an unforgettable setlist
- Honing your stage presence
- Advancing your shows
- Creating clear and professional riders
- Designing stage plots for smooth setups
Whether you want to deepen audience connections, grow your fanbase, or create an immersive worship experience, we ensure every detail works together seamlessly.
- Schedule a FREE discovery call with us.
- Share your vision and challenges.
- Receive a personalized plan to confidently deliver an unforgettable experience.
Whether it’s overcoming stage fright, refining your show, or streamlining your technical setup with riders and stage plots, we’ll help you turn your passion into a livelihood while captivating your audience like never before.
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Are you interested in diving deeper into these areas for YOUR show? I’d love to get to know you and learn about your journey in music! Let’s schedule a FREE discovery call today!


Equipping and empowering singers and musicians to genuinely connect with their audience.